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Viagra Sports |
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Drug manufacturers in the male sexual impotence market are scrambling to associate themselves with professional sports, broaching a sensitive subject through a macho medium. Sports is really a great way to reach men with this condition of erection problems. Men feel passionate about their sports, and it's a nice way to educate people while they are feeling comfortable.
Sports is now the primary platform for the marketing of drugs that treat erectile dysfunction. Pfizer phased out its previous Viagra spokesman, former Republican Senator Bob Dole, and is going after the middle-aged demographic as a sponsor of Major League Baseball. Its spokesman is Texas Rangers slugger Rafael Palmeiro, who has hit more than 500 career home runs. Pfizer also sponsors a Viagra car on the NASCAR racing circuit.
VIAGRA knows that performance is the key to success. That's why Viagra teamed up with NASCAR driver Mark Martin and Major League Baseball (MLB). Through its partnerships, VIAGRA brings important messages about men's sexual health to sports fans nationwide.
Viagra Sports calendar in 2004
The Mark Martin Sweepstakes
It was an online race where you could win hundreds of prizes. Every time you raced, you were entered for the grand prize. That included airfare for 2 to the season-ending race in Miami , pit passes to meet Mark Martin and the crew, a tour of the track, and more.
Clutch Performances Presented by VIAGRA
MLB.com's popular fantasy game was back again. Plenty of fans got into the action. Weekly winners were given a real MLB game-worn jersey. The grand prize winner was awarded a trip for 2 to a 2004 World Series Game.
VIAGRA MLB All-Star Sweepstakes
Imagine the thrill of watching baseball's premier players compete at the MLB All-Star Game. VIAGRA made that dream come true for the 5 lucky winners of the VIAGRA MLB All-Star Sweepstakes. Each winner received 2 tickets to the MLB All-Star Week in Houston , Texas . The event included tickets to the All-Star Game and All-Star Week's premier events, and the opportunity to watch batting practice on the All-Star field prior to the start of the game.
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The health information contained herein is provided for educational purposes only and is not intended to replace discussions with a healthcare provider. Decisions regarding patient care must be made with a healthcare provider, considering the unique characteristics of the patient.
