 |
|
Year
2007
|
|
|
|
|
|
Lintas IMAG bags Viagra account
29 December 2005
Mumbai: Lintas Healthcare, the healthcare
advertising division of Lintas IMAG, has bagged the marketing communication
business of Pfizer's Viagra.
Viagra is one of the world's best-known
brands in the pharmaceutical industry. Besides Lintas Healthcare,
LINOpinion (PR), Advent (Events) and Lintas Personal (D.M, CRM and
Web Development) will be the other Lintas IMAG divisions that will
work together for this assignment.
"We are very excited about this
win and are proud to partner a brand like Viagra.
As pioneers of Integrated Marketing in India, Lintas IMAG will ensure
that we deliver a complete integrated marketing solution. Several
of our specialist businesses, led by Lintas Healthcare, will be
involved in giving the Pfizer's Viagra
the best integrated marketing solution that India can offer"
said Ashish Bhasin, Director- IMAG, Lintas India.
To read more, visit….. http://sify.com/finance/fullstory.php?id=14085738
|
